Sales and marketing activities are critical for any real estate developer, and digital twins can play a significant role in enhancing them. One of the significant challenges that developers face is showcasing their projects to potential buyers. With digital twins, developers can create a virtual replica of their properties and showcase them to potential customers. This can give buyers a clear idea of what to expect, allowing them to make informed decisions. Digital twins can also be used for virtual tours, making the sales process more efficient. Potential buyers can tour the property from anywhere in the world, eliminating the need for physical visits, which can be time-consuming and expensive. Developers can also customize virtual tours to showcase different features of the property, highlighting their unique selling points. Besides showcasing properties to potential buyers, digital twins can also help in marketing activities. Developers can use digital twins to create immersive and interactive marketing experiences. Through the use of augmented reality, buyers can experience the property in a whole new way, enhancing engagement and building interest.

Design verification is a crucial stage in real estate development, as it ensures that the project meets the required standards and guidelines. Digital twins can enable real estate developers to verify designs before construction, potentially saving them time and money. By creating a virtual replica of the property, developers can simulate different scenarios and test the design’s viability. This can also allow developers to identify any potential issues early on, making re-designs much easier and cost-effective. In addition, digital twins can be used to test different materials and finishes, allowing developers to see what works and what doesn’t. They can also identify the most efficient and cost-effective construction methods, ensuring that the project is completed on time and within budget.

Digital twin technology has significant applications in the real estate industry, particularly in sales and marketing activities and design verification. Real estate developers can use digital twins to showcase their properties to potential buyers, enhancing sales and marketing activities. Moreover, digital twins can help developers to verify designs before construction, saving them time and money. Given the potential benefits, it is imperative that real estate developers embrace digital twin technology, and not only improve their business but also improve client experience.